Media

Where Curiosity Meets Innovation

The Media Team is driven by a shared commitment to unleash our curiosity and embrace innovation through CASL’s dynamic visual and promotional content. We push the boundaries of creativity to engage, inspire, and cultivate a sense of wonder in every delegate. Through the power of storytelling, we strive to ignite passion, spark imagination, and foster inspiration in everyone.

See what we’ve been up to!

Check out the latest updates from the CASL board in our September Board Meeting Recap video (produced and edited by the CASL media team).

Curiosity and wonder are at the heart of this year’s conference, and our official 2025 Conference T-shirts reflect just that! Designed by Media, featuring our official conference logo, these shirts capture the spirit of exploration and discovery that defines our conference. We are so excited to give each and every one of you these at our conference!

Every year, our conference theme is more than just a logo—it’s a carefully crafted vision that reflects the spirit and direction of what CASL aims to equip young leaders with, powerful leadership lessons to take home. The theme is designed to inspire, challenge, and engage. It  guides the conversations, experiences, and connections throughout the conference. From brainstorming sessions to creative collaboration, each theme is thoughtfully developed to ensure it resonates with CASL  and unleashes our curiosity. Check out our 2025 conference theme reveal!

Meet the 2024-2025 Media Team

Vivian Zhang, Alex Valerie Candia, Audrey Peterson (Media Lead), Nia Gupte, Lani Kim (left to right).

Learn the Process • At the heart of every design is a spark of originality. The Media Team begins by drawing inspiration from our word of the year, which influences our tagline and overall theme. From there, we collaborate, combining ideas and creativity to bring our vision to life. In just a matter of hours, what starts as a simple concept transforms into a fully originated design that captures the essence of our conference.

See Previous Themes

Interested in being the next media team member?

Are you passionate about media and design? We invite you to apply for the role of Web and Digital Media Director on the 2026 CASL State Board! As a Media Director, you’ll play a key role behind the scenes, shaping the visual and promotional identity of CASL. Whether your passion lies in videography, graphic design, branding, or digital storytelling, our team offers a diverse range of opportunities to help you develop your skills and bring your creative vision to life.

Learn About Elections

Have any Questions?

The CASL Board Media Team is here to help!

Audrey Peterson

Audrey Peterson

Media Director

Sandi Kurland

Sandi Kurland

Executive Director

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